In 1996, 柏妮丝罗斯, a 德州2021十大正规彩票app经纪人® instructor and real estate coach, was a psychology professor and running the training program for a real estate brokerage with thousands of agents. A chance suggestion that she check out a coaching program led to her enrolling in its training program, 完成2,500小时的教练经验, and becoming a Master Certified Coach with the International Coaching Federation.
Experienced real estate professionals may come to the idea of coaching through different paths—mentoring, 经纪培训项目, 主题咨询, 等.—and the following steps are good places to start for anyone considering a foray into real estate coaching.
成为一名教练
Completing the requirements to teach real estate courses through a REALTOR® association or real estate school adds to your accomplishments and gives you firsthand experience with the communication skills needed to successfully transfer your knowledge. Teaching also increases your name recognition if students decide to pursue coaching in the future.
获得教练证书
Coaching is its own specialized field, and just as real estate professionals use the training and proof a designation provides to attract clients, obtaining a coaching certificate can burnish your credentials and better equip you for the role.
制定独特的课程
Finding your niche and developing a unique curriculum enhances your value proposition to clients and separates you from other coaches. A niche can also play into how you market yourself. 例如, if you’re an expert in social advertising, that should be where you find your clients, and if you specialize in the motivational aspect of the business, speaking engagements may be the best venue to showcase your skills and reach prospective clients.